Nov 13
7
Maximizing Marketing Returns in a Socially Connected World
SES Chicago Day 3 Keynote:
Joining the Dots: Maximizing Marketing Returns in a Socially Connected World
Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today’s marketing and advertising professionals. Nick Burcher, Head of Social for MediaCom across Europe, Middle East and Africa, literally wrote the book on Paid Owned Earned and in this session he will look at the different elements of POE, focusing on how they can be best programmed to work together for now and the future.
- Keynote Speaker:
, Head of Social Media, EMEA, MediaCom
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Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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