Nov 11
11
Alan’s two conference addresses were well received and rave reviews.
pubcon: Convergence of Analytics & SEO
His first address was a presentation of how to measure the effectiveness of a social marketing campaign (a marketing campaign that uses a variety of 1 or more social media tools). The twitter stream from pubcon was flooded with many atteendees tweeting out sound bytes of his words of wisdom plus his session was covered by five different live bloggers.
Some of the more tweets included:
“#PubCon @aknecht is doing a fantastic preso on measurement tools in SM. Wooot! Way to tie history and Analytics!” –
“@aknecht toolbox: kout, twittalyzer, peerindex, webtrends, radian6, trackur, raven – used for their INTENT #pubcon” -Â
“Scoring tools measure how big the fish is in its pond ie Klout, Peer Index etc #pubcon via @aknecht” -Â
“When using your scoring tools measure how successful you are in your pond, don’t compare. Think purpose, why #pubcon @aknecht”  -Â
“Does it really matter if #JustinBieber has a 100 #Klout when he only influences little sixteen year old girls? #touche via @aknecht #PubCon” -Â
“@aknecht dishing out some great info in the analytics session. #pubcon” -Â
“#PubCon Facebook fans – what is your cost per fan acquisition? Important for your FB ad spend success measurements. @aknecht” –
“Tag your posts and tweets with your unique analytics code. Bitly is your measurement friend. @aknecht #PubCon” -Â
“@aknecht build campfires, not forest fires. control the WOM/community #pubcon” -Â
The live blogging post can be found at:
 by Janet Drisco Miller
 by Jessica Lee
by Lisa Barone
by Ryan Jones
by Elmer Boutin
His second session at Pubcon was an organic SEO site review clinic where he was teamed up with two other SEO experts and . This session was moderated by Michael Martin. In the words/tweet of one of the attendees in attendance
“Site reviews with @googleandblog @steveplunkett @aknecht @lorenbaker is the best session at #PubCon!” -Â
Once again Alan demonstrated that he brings not only a wealth of knowledge to events that he speaks at, but aso an effective way of presenting the material that not only educates the attendees but also entertains them. to find out how you can have Alan speak at your next event.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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