Nov 13
5
SEO in the Boardroom – #SESChi
Boardroom SEO is both an art and a science. If you’re a stereotypical SEO, you’re far down in the details, and your executives are confused. As the world of search evolves and the SEO industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed, but the consumer, and the digital and marketing mindset, have changed also.
Holistic marketing and revenue measurement are more important than ever. While search rankings still matter in relation to driving traffic to your website, it is essential to shift focus from rank to revenue in order to adapt to changing dynamics. This session will discuss:
- The growth of earned media and the SEO’s central role.
- Why search is now part of the CMO’s (and CEO’s) agenda.
- The shift of attention in the boardroom from rank to revenue.
- How to forecast revenue and convince on resources, budget, and overall ROI.
- Reporting metrics that matter at the C-level, including the role of earned media and integrated/holistic marketing strategies that are search and content centric.
- Moderator:
, SES Advisory Board; COO/CMO, Internet Marketing Ninjas
- Speakers:
, SEO Manager, Sapient
, Partner, Digital Always Media, Inc.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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