Air date: April 6, 2017

The show covered a wide range of topics including:

  • Personalized Assistant Devices and SEO

    “The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and personal assistant search optimization, then you should be asking yourself the following question: “Where do PAs get all their information?””

  • Google’s Mobile first index is unlikely to launch before 2018 according to Google engineer Gary Illyes speaking at the Next10conf in Boston.
  • Its time to update the SEO Periodic Table. Every 2 years Search Engine Land updates the table and it is asking SEOs to participate in this year’s survey.