You’re only as good as you know you are.

Problem is you might not know what you need to know to know how good you are.

Get an in depth review of your organization’s website and content performance.

  • Our SEO / GenAI Audits focus on identifying ways to make your website content more visible in organic search results and in generative AI responses.
  • Our Web Analytics Audits focus on making sure you have key information points about your site, its visitors, and your products.

SEO / GenAI Audit

A Digital Always Media Search Engine Optimization / Generative AI Audit is, by design, a learning experience for DAM and your team. Our audits tend to be highly communicative as early discoveries often lead to deeper questions. Basically, it’s about understanding the website, its content, and the traffic that content attracts. Is your website content attracting traffic? Can your website be understood by search engines or LLMs in the first place? Where is your traffic coming from and are there ways to attract more? Find out the things you need to know to achieve stronger visibility with a DAM SEO / GenAI Audit.

Ultimately our job is to show you ways to increase traffic from organic search and generative AI results. DAM provides audits customized to meet your business’ requirements.

Our SEO and Generative AI Audits examine:

  • Website health and performance in Google Search Console
  • Traffic Analysis in Google Analytics (GA4)
  • Page and Site Load Times (waterfall report)
  • Unique user-traffic details and demographics
  • Onpage user actions
  • Site crawlability and Search Readiness
  • What various AIs “know” about your business and where they learned it
  • Other aspects of technical SEO

What to Expect

Before beginning your audit we’ll meet to discuss your business and goals. Website optimization is a long term process and it is best to set realistic expectations up front. We will want to discover more about your:

  • Business and its Goals
  • Current Pain Points
  • Audit Objectives
  • Website Structure and Content
  • Current Analytics

Deliverables
DAM audits are a highly communicative process. Audits tend to generate questions as they go along. We generally require two meetings with your technical and marketing teams in the process of the audit to get clarification and discuss items in our preliminary findings.

At the conclusion of the audit we will meet with your team to review the audit results and discuss its recommendations. Every file, spreadsheet, image, and all analysis belongs to the client and will be available upon request.

Web Analytics Audits

Are your analytic tools properly configured to provide you with quality data? Do they give you insights and actionable items to propel your digital marketing efforts forward or are they pushing you on the wrong path?

Our audit reviews each aspect of your web analtyics tools from the implemented tracking codes to tagging, filters, and overall configuration. We also look at report configurations and reporting frequency to ensure your organization is examining the right information in order to make the right decisions.

When it comes to digital analytics it’s important to measure only the right data and our audits ensure that our clients are doing just that. As a result of audits many of our clients see an increase in the accuracy of their data in realm of 20 to 100%.