Social Media Engagement Audits
Social Engagement and Social Media Profile Audits
Social Engagement is not about who you know or how many people follow you. It’s about how people relate to and interact with your organization.
The social engagement audit examines how your organization is using social media applications and how effective your engagements are in reaching and growing your target audience. We also examine how your social media efforts are configured, conducted and integrated with your website marketing presence. Most importantly, Digital Always Media will help you learn to properly optimize and measure the strength of your social media efforts through effective analytics.
A DAM Social Media Audit will examine each of your organization’s social media accounts covering:
- Optimal profile configuration
- Quality of followers or fans
- Engagement effectiveness
- Follower/Fan growth in relation to social participation
- Quality and frequency of social participation
- Quality and timeliness of social responses
- Optimal integration between social profiles and your organization’s website
- Integration of effort between social media profiles and organizational goals
In support to our Social Media Audits, DAM offers the following related services:
- Social Media Engagement Training (Full or half day in-house sessions)
- Social Media Profile Optimization