Social Chat – Alan K’necht interviews Marshal Sponder on Social Media Analytics and Measurement


Legendary web analytics author and webmaster Marshal Sponder (@webmetricsguru) was the guest for last night’s social chat, hosted by Digital Always Media’s co-founder Alan K’necht (@aknecht).

Social Chat conversations are conducted over Twitter using #socialchat as the hashtag. The interview lasted for about 90 minutes with input from dozens of other Twitter users. A full record of the interview can be found at


Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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