Social Media and the C-Suite: Building a Compelling Business Case
Social media conversations are happening about your company and executive brand right now. If you are not monitoring what is being said and responding appropriately, your organization and your C-suite could suffer a bad online reputation. These days, decision makers are either doing their own due diligence—looking up your business for reviews and case studies—or having their assistants do it. In fact, 60% of all corporate buying decisions are influenced by what is said online about the executives of the selling organization.
- Moderator:
, Special Projects Editor, ClickZ
- Speakers:
, Director of Social Marketing, Digital Always Media
, CEO, Agent-cy
