Nov 13
6
Social Media and the C-Suite
Social Media and the C-Suite: Building a Compelling Business Case
Social media conversations are happening about your company and executive brand right now. If you are not monitoring what is being said and responding appropriately, your organization and your C-suite could suffer a bad online reputation. These days, decision makers are either doing their own due diligence—looking up your business for reviews and case studies—or having their assistants do it. In fact, 60% of all corporate buying decisions are influenced by what is said online about the executives of the selling organization.
- Moderator:
, Special Projects Editor, ClickZ
- Speakers:
, Director of Social Marketing, Digital Always Media
, CEO, Agent-cy
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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