Social Media Measurements – 10 Most Frequently Asked Questions


Social Media Analytics Presentation – PubCon New Orleans 2014

Last week at , Digital Always Media partner, Alan K’necht (@) teamed up with Adam Proehl (@), Managing Partner at for a joint presentation on analytics in social media. Rather than follow the conventional individual lecture format, Alan and Adam decided to deliver their presentation as a conversation between themselves and at times the audience. One Twitter commenter even compared them to legendary NPR CarTalk personalities Click and Clack. ( and are like the of social media.

Conference presentations are like concerts in that every lecture is a performance. It takes a lot of effort to prepare a good performance, especially one created to inform and educate an already well informed and educated audience. Some performances go well beyond expectations. This was one of them.

Most PubCon presentations are not recorded. The only way to see Alan and Adam stage a presentation like this one is to attend a conference where they are presenting it. According to feedback from Twitter and comments on blogs that covered the session, it was worth the price of attending the conference. Here are the slides from the presentation.

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Here is some of the feedback from Twitter:
  • Virginia Nussey : @aknecht @adamproehl preso was interactive, entertaining and informative so wins all around #pubcon
  • Bruce Clay Inc : Oops! What is the measurement/signal that brands forget to think about? @ @ dish it out!
  • Kenny Davis : @aknecht @adamproehl Best segment at #pubcon.
  • Susan Whelan : Wait a minute, social media analytics and alcoholic prizes? This session is my dream come true! @aknecht #pubcon

Alan and Adam are available to present the “10 Most Frequently Asked Questions about Measuring Social Media” at conferences or as corporate training sessions. For more information please .


Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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