Sep 13
12
Quality SEOs, regardless of experience, defer to Matt Cutts, Google’s Distinguished Engineer (formerly known as Google’s Quality Control Czar) and one of the few semi-official faces of Google.
Whether he’s discussing his latest 30-day challenge on his or shooting endless videos for YouTube, he’s everywhere, and he’s arguably the best resource for current best practices in the eyes of Google.
What does Cutts discuss in these videos and blogs? Often, the subjects of videos are based on audience questions: Topics range from SEO Misinformation, Keyword Density, to Tips for Building an Audience.
It’s not necessarily groundbreaking subjects, but the user interaction is instrumental in building and retaining an audience. It’s beneficial to SEOs and digital marketers to receive direct communication from Google, it helps us understand how best to help our clients.
Matt is a unique creature in the fact he’s a representation of a global company without compromising his beliefs or personality. His honesty and sense of humour, combined with his extraordinary technical expertise, have been instrumental in his success. The unique ability to bring a fresh, enjoyable perspective to a dry subject is beneficial to all: more people are likely to listen and follow the current Google guidelines and practices, and Matt builds a quantifiable, loyal audience.
So what’s the secret? That’s just it: there really is no big SEO secret to be gleaned from Matt’s videos or blog entries. The answer is surprisingly simple: stop over-thinking! His current themes are forthright: right now, user friendly sites matter. His videos spend more time clarifying current best practices and giving practical advice.
As long as you take these very practical suggestions into consideration, you’re golden. Keeping focus on the inherent needs of the user will drive traffic, but this will change over time. As the needs of users evolve, we’ll need to adjust, too. When it’s this entertaining, there’s no reason not to listen!
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
Follow Me:
