A little time has passed since Google announced major changes to keyword reporting and the search algorithm. There has been enough time to process and think. Thinking has brought on an exciting perspective on this topic.

I shared a great deal of that fresh perspective with the readers of Search Engine Watch in an article entitled,

As the search engine has matured over the last 15 years, its understanding of language has become more sophisticated. Like any other teenager, it can combine vocabulary with grammar to understand the meaning of questions rather than just matching words on page to words in a query. Google has grown up to understand how we communicate and share information with one another.

The more we produce material that real human readers will enjoy, the more search will understand the communication connection. The digital space continues to become a more accurate reflection the real world.

Embrace the change, shift your paradigm, tear down a few cubical walls, and free your content writers, webmasters, SEO professionals, and community managers to work as a cohesive team. It’s a brave new world we live in.

For more on the social marketer’s point of view on hashtags in search, what to do about the lack of keyword reporting, and great insight in the commentary thread, click through to .

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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