Webcology #299 – Google to Switch to Universal Analytics


Google to Switch to Universal Analytics

Air date: June 26, 2014

webcology - June 26, 2014Alan K’necht, partner at Digital Always Media, discusses how Google is switching from Google Analytics to Universal Analytics, and what business owners and digital marketers should be doing about it. Plus, Google to remove author images from search results, Bing’s Duane Forrester says adding schema markup is important for search engines, and Google announces Android L at Google I/O.

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Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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