Aug 14
21
Webcology #307 – Google AdWords Takes Out Exact and Phrase Match
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Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High
Air Date: August 21, 2014
- Google announced it was killing off Exact and Phrase Match in AdWords. Dave and I discuss the implications for advertisers.
- Google WebmasterTools is now more important for link discovery, and for link clean up. Dave and I cover how GWT is used to check for and about links.
- Google DMCA take-down notices reach a record high (and I’m happy to have helped)
- and, an interview with an artificial intelligence, of a sort. I spend a few minutes interviewing RustyBrick’s crotchety answering service attending AI, Lenny.
The “Ooops, They’ll Do It Again” edition.
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