Webcology #307 – Google AdWords Takes Out Exact and Phrase Match

Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High

Air Date: August 21, 2014

  • Google announced it was killing off Exact and Phrase Match in AdWords. Dave and I discuss the implications for advertisers.
  • Google WebmasterTools is now more important for link discovery, and for link clean up. Dave and I cover how GWT is used to check for and about links.
  • Google DMCA take-down notices reach a record high (and I’m happy to have helped)
  • and, an interview with an artificial intelligence, of a sort. I spend a few minutes interviewing RustyBrick’s crotchety answering service attending AI, Lenny.

The “Ooops, They’ll Do It Again” edition.

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Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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