Dec 14
4
Webcology #321 – Yahoo On The Rise – Penguin Now Everflux
Yahoo Sees Big Search Bump From Firefox; Google Penguin Will, like Panda, Keep on Running
Air Date: December 4, 2014
Yahoo has seen its market share rise in the US after it recently replaced Google as the default search engine in updated versions of the Firefox web browser. Dave and I discuss the implications of a three search engine market and welcome competition back to the search engine landscape.
We also discuss a handy flowchart published by Janet Driscoll Miller about when a business owner should seek out a consultant.
Lastly, we talk about a video from Google’s John Mueller where John suggests the link quality focused Penguin algorithm has been folded into the greater algorithm. While we might see tweaks here and there, we are unlikely to see another major Penguin update. Penguin is now everflux. Dave and I discuss how this development effects SEO.
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Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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