Air Date: January 26, 2012

Everything is measurable. How does that idea relate to Google Search Plus Your World? A fun and highly informative debate between Jim and Dave over the significance of Google SPY-W and how Google produces search engine results. Somewhere along the line Jim notes that many old-time SEOs are suddenly consulting to new tool makers. This indicates A) a recgonition of SEO as important and B) recognition that changes make current/old metrics obsolete.

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Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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