Air Date: April 11, 2013

The much anticipated interview from SES New York starts around the 5:00 mark. Fans of Ann Smarty know her writing and have followed her work for the past several years. A personable thought leader and gifted communicator, Ann has an amazing personal story and excellent insights on the value of community in a global working environment.

Later, we talk with Jennifer Francis, VP Analytic Solutions at Apption Software about Enterprise level PPC analytics and conversion tracking. Based in Ottawa, Ontario, has produced a suite of software services designed to both explain and optimize the intricacies of  large paid-search campaigns.

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Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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