Air Date: April 11, 2013
The much anticipated interview from SES New York starts around the 5:00 mark. Fans of Ann Smarty know her writing and have followed her work for the past several years. A personable thought leader and gifted communicator, Ann has an amazing personal story and excellent insights on the value of community in a global working environment.
Later, we talk with Jennifer Francis, VP Analytic Solutions at Apption Software about Enterprise level PPC analytics and conversion tracking. Based in Ottawa, Ontario, has produced a suite of software services designed to both explain and optimize the intricacies of large paid-search campaigns.
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