Google is experimenting with several AI additions to several more Google products as it fixes bugs in its organic Google search product. It is getting to feel like SEOs are getting a better handle on how to work with and affect AI generated responses as generative AI responses find their ways in between a greater number of user experiences.
A small survey by Kevin Indig revealed a lot about user behaviors and AI drawing conclusions which included; AI Mode is sticky, clicks from generative AI responses tend to be transactional, and AI Mode matches site type with search intent.
Another survey by enterprise platform Yext shows AI responses tend to rely on information from brand controlled sources rather than Reddit or YouTube.
SEO researchers have found several ways to manipulate AI models, one of which is to fake publishing dates for better “freshness”. Before getting too fresh with AI, one should consider former Google CEO Eric Schmidt’s fear that AI models can be hacked and used for nefarious and even dangerous purposes by bad actors.
Regardless of Eric’s trip, Google’s lawyers and lobbyists are working hard to convince the courts to allow Google to add Gemini to virtually everything by not punishing the company further in the ongoing Anti-Trust settlement. Gemini is close to taking control of Chrome browsers along with Windows and Android operating systems while OpenAI is working on transforming into an operating system itself.
Also:
- Google has added NotebookLM to its list of user-triggered crawlers or fetchers
- The WordPress legal saga is back on again
- Microsoft talks about writing and preparing for AI crawlers, and
- Google appears to be again expanding the heavy lifting Google Business Profiles is doing with the introduction of GBP Insights.
All this and lots lots more…
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