Air Date: April 14, 2011 Jim and Dave interview the brilliant Laura Thieme. Laura will talk about Integrated SEO & PPC Tactics, Top 5 Things…
Webcology Podcast #146 – Better Ads in Gmail, Panda Update and Search 3.0
Air Date: April 7, 2011 Jim and Dave ponder these topics: Does Google have moles in other large Tech firms? Panda update promoting big brand…
Webcology Podcast #145 – Google +1 Button; SEO is Not Dead
Air Date: March 31, 2011 Google announces its own rival against the Facebook Like buttons, the +1 button. It launches as part of Google’s search…
Webcology Podcast #144 – Michael Mire and Peter Prestipino
Air Date: March 18, 2011 Jim and Dave talk with Michael Mire, Co-Founder of Get Me Listed, a local marketing analytics platform for Business and…
Webcology Podcast #143 – Google Farmer (aka Panda) Aftermath
Air Date: March 11, 2011 Jim and Dave uncover new Information From Google coming out of SMX West 2011, plus Christian Wilson introduces us to…
Webcology Podcast #142 – Link Building with Rand Fishkin, Google Anti-Trust Investigation
Air Date: February 18, 2011 Jim and Dave analyze the JCPenney SEO controversy, plus The Texas attorney general is leading an antitrust investigation of Google…
Webcology Podcast #141 – Google Marketing Executive Missing in Egypt
Air Date: February 3, 2011 Jim and Dave discuss the disappearance of the Head of Marketing for the Middle East and North Africa for Google,…
Webcology Podcast #140 – Conversion Optimization and Sketchy SEO
Air Date: January 20, 2011 Jim and Dave discuss Conversion Optimization, improving bounce rates and updating websites, plus they discuss Groupon Target Department Stores expansion…
Webcology Podcast #139 – Integrated Marketing
Air Date: January 13, 2011 Jim speaks with Liana Evans, CEO, and Becky Ryan, COO of , which provides integrated marketing services that focus on…
Webcology Podcast #138 – Internet Marketing Year in Review 2010
Air Date: December 30, 2010 New Technology, Mobile Paid Ads, Changes Predicted to come among one of the major search engines as Jim and Dave…
Webcology Special Report – Net Neutrality Passes
Air Date: December 25, 2010 This week, FCC Commissioners voted 3-2 to approve controversial net neutrality rules. Jim and Dave give opposing views on the…
Webcology Podcast #136 – Search Headlines of 2010
Air Date: December 19, 2010 Search Headlines of 2010 including changes in the Google algorithm,the ongoing evolution of social media , the attempted purchase of…
Google Makes Fundamental Changes to Search Results
Google has made a fundamental change to the way it ranks websites. Over the past three years, Google has been placing increasing emphasis on localized and personalized search results. This week, the search engine moved from being a general search engine to being an almost entirely local search engine.
Facebook and (de)Privacy Settings
Facebook has a long and tangled history with the concept of personal privacy. By its nature, Facebook opens two way window to the world, allowing you to see an enormous amount of information about other Facebook users and them to see an enormous amount of information about you. For many, the ability to see deeply into the lives of their friends and contacts is unendingly interesting. For marketers, that ability is absofreakenlootly amazing, so amazing in fact that some marketing firms will do almost anything to attain the ability including violating Facebook’s own privacy policies and the privacy laws of several nation states.
What is Search in 2010?
What, exactly, is search? The question is deceptively simple but finding a precise answer is surprisingly difficult. After a dozen years in the industry, you would think I would know a number of ways to answer the question but, after a dozen years in the industry I know enough to know my answer could change in an instant.