Thoughts on Bing and Facebook Recommendations

Search, as both a business and as a puzzle is getting exciting again. For several years, we have laboured under a monolithic and virtually monopolistic culture ruled by Google and its brilliant but constantly flawed PageRank algorithm. This week’s announcement of the deal between Facebook and Bing to include social recommendations (or “likes”) is likely to force change both at Google and in the way digital marketers market their clients’ digital assets.